Writing

Insights

Thoughts on paid media, AI-driven campaigns, unit economics, and the evolving performance marketing landscape.

March 2026

The PPC Landscape is Shifting — Here's What I'm Seeing

Thoughts on AI-driven bidding, the death of broad match as we knew it, and what performance marketers need to adapt to in 2026.

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March 2026

What Running a $500 Google Ads Campaign Taught Me About D2C Growth

Lessons from building a D2C growth engine from scratch — unit economics, attribution challenges, and why CRO matters more than budget.

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March 2026

Why Performance Marketers Should Think Like Operators

The case for understanding LTV/CAC, margin math, and business fundamentals — not just ROAS.

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