Blake Burnett
Performance marketer. Systems thinker. Former brand founder.
I'm a performance-driven paid media leader with 8+ years of experience turning strategy into scalable, measurable results. With a track record of managing $15M+ in ad spend and leading global campaigns for brands like Intel and Ripple, I specialize in full-funnel demand generation, user acquisition, and revenue growth across B2B Enterprise, SaaS, FinTech, D2C, and Gaming.
My career started in an unexpected place. After working in project management at a construction firm and procurement at Fossil Group, I founded my own e-commerce brand — NU Apparel (WEmisfit LLC) — where I handled everything from international sourcing to SEO to social media strategy. That hands-on brand ownership experience gave me a fundamentally different perspective on marketing: I've sat in the operator's chair, not just the agency seat.
From there, I went deep on paid media. At Leadtail, I managed paid social campaigns across platforms, tripled client budgets through performance gains, and consistently hit top KPIs for B2B accounts. At Iron Horse, I stepped up to Senior Manager of Paid Performance Media — leading Intel's global multi-channel campaigns across Cloud, AI, Cybersecurity, and Gaming verticals, managing $1.5M+ in quarterly spend, and driving a 60% MoM increase in MQLs while cutting CPL from $300 to $90.
Most recently, as Associate Director of Paid Media at Envisionit, I led the full-funnel paid media strategy for Ripple — a global enterprise fintech leader — with a focus on B2B pipeline acceleration via LinkedIn and programmatic. I reduced LinkedIn CPL by 61% (from $900 to $350), increased enterprise lead volume by 36% MoM, and consolidated 100+ disjointed performance reports into three AI-powered dashboards.
I combine channel expertise across Meta, LinkedIn, Google Ads, programmatic, and emerging platforms with data-led optimization, creative testing, and strategic ABM. I've also led global campaigns with Blizzard Entertainment, Activision, Epic Games, Ubisoft, and Wargaming.net in partnership with Intel Gaming.
What sets me apart: I think in systems, not silos. I build automated monitoring scripts, model unit economics before scaling spend, and bridge the gap between media execution and business strategy. Known for thriving under pressure — I've consistently outperformed targets even with reduced resources, including delivering +80% qualified leads on 40% less budget for Intel.
When I'm not optimizing campaigns, you'll find me making music, building models, playing Final Fantasy XIV, or exploring the Austin-area festival scene with my family.