I build machines, not campaigns.
Most paid-media practitioners optimize for clicks. I optimize for revenue. More specifically, for what a system is still doing for you a year from now. That means instrumentation before creative, unit economics before media plans, and reversible decisions wherever possible.
Eight years. B2B SaaS, FinTech, enterprise cloud, cybersecurity, and D2C. Started hands-on at agencies managing Intel, enterprise fintech accounts, and multi-market programs. Built a sustainable apparel brand from zero to a 100K+ following. Now running fractional growth for startups and scale-ups through Digital DNA in Austin.
In the last 24 months I've leaned heavily into AI-native tooling: multi-agent systems in n8n, Make, and Claude Code that automate campaign ops, qualification workflows, and reporting pipelines for B2B growth teams.
I don't take on many engagements at once. When I do, I'm in the weeds: account architecture, attribution plumbing, HubSpot workflows, creative briefs, pacing, and the dashboards your finance team will actually trust.
Operating principles
Trajectory
Education
Associate of Arts, Marketing & Visual Merchandising · Wade College, Dallas, TX · 3.9 GPA
Off-hours
I'm a mixed-media painter and a father of two boys. Most weekends you'll find me at my son's football games, at a concert, or writing music in my home office. I also build things when I'm supposed to be relaxing: apps, websites, automation workflows, random crafts, and the occasional video-game binge.