Portfolio
Selected work
Real campaigns. Real numbers. A track record built on precision targeting, smart budgeting, and systems that scale.
Ripple: Enterprise Fintech Lead Generation
ABM targeting and predictive bidding for a global fintech leader — CPL cut from $900 to $350, lead volume up 36% MoM, MQL cost down 40%.
Intel: Global Multi-Channel B2B
$1.5M+ quarterly across Cloud, AI & Cybersecurity — CPL from $300 to $90, MQLs +60%, and +80% leads delivered on 40% less budget.
TestParty: AI Compliance Startup GTM
Built a full demand engine from zero — ICP, channels, attribution, and bidding. 95% SQL rate, <$100 cost per SQL, +70% pipeline in 2 months.
Scaling Sign-Ups for Call of Duty × Intel
Audience segmentation overhaul and predictive bidding drove 80%+ sign-up growth, tripled traffic, and cut CPA by 35%.